They looked around the esports and gaming scene and realized the only food and drink sponsors were junk food and sugary energy drinks. Not exactly a recipe for long-term health or high scores.

So, they set out to change the game. Their goal? Create the best-tasting meal replacement shake on the market. (Big W) But they didn’t stop there. From shakes, they expanded to protein meal bars and protein cookies, all with one mission in mind: to feed the gaming and esports community something healthier, tastier, and way more fun.

As CTRL grew, we realized that it wasn’t just gamers who needed better fuel—it was anyone living that grind-or-die lifestyle. From streamers and digital creators to the everyday hustlers chasing their dreams, CTRL became the go-to for anyone needing meals and snacks that keep up with their ambitions.