I was tasked with writing a blog post about the importance of protein.
So, fine. Here’s the deal: protein is essential for muscle growth, recovery, and overall health. It’s what helps repair your body after exercise, keeps you feeling full longer, and promotes muscle growth so that I can shovel this damned driveway three times a week because winter is some hellish punishment for a sin I didn’t even know I committed.
Protein is also crucial for metabolism, and it plays a big role in hormone production. If you’re working out (or even just trying to get out of bed when it’s -20 degrees outside and your house is an icebox because the heater never quite does its job), your body needs protein to rebuild the muscle fibers you break down during exercise. Without enough protein, you’ll recover slower, feel weaker, and probably not have the energy to chase down the snowplow driver who, for reasons unknown, decided to bury your freshly shoveled driveway under a new mountain of misery.
Some people don’t think about their protein intake, but I do—especially when I’m trying to scrape an inch of ice off my windshield while questioning every life choice that led me here. Protein helps keep you feeling full longer, which is crucial when every grocery store trip feels like you're living in a post-apocalyptic survival drama.
And don’t even get me started on the people who don’t clear their sidewalks. Oh, you think Mother Nature’s got it covered? That the sun’s just going to magically fix this? NO. Now I have to trudge through knee-deep slush like some kind of Arctic explorer on my way to get the mail, and the only thing keeping me going is the raw, unfiltered rage of a man who has had enough. You know what helps with that? Leg muscles. You know what builds leg muscles? PROTEIN. It all comes full circle.
So, whether you’re hitting the gym, trying to stay full longer, or just attempting to survive another winter without completely unraveling, make sure you’re getting enough protein. CTRL’s protein cookies, bars and meal shakes are an easy way to do it— they're so quick and easy that you can have one while laughing and crying at the same time as the hysteria takes over your nervous system because you've been forsaken by the earth itself.
Now, if you’ll excuse me, I have to go battle the driveway again. Or maybe I’ll just let it win. Who knows? Maybe I’ll just stay inside forever. Who cares? Maybe I'll just wander the whiteout forevermore and become a yeti, howling all through the night and frightening the neighbors.
